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About Welcome Home Brands

Note from the founders:

Dear Valued Customer:


It is with great pleasure that we present our 2011 product lines for Welcome Home Brands. The two of us – Sam, who has spent over 30 years in the retail industry, and Rich, who invested in consumer global companies as a managing director at Goldman Sachs for over 16 years – combined forces in early 2010 with the goal of delivering innovative and design-oriented products for the home to today's value-driven consumer. Recognizing the importance and tradition of the home as a cornerstone of entertainment, we hope that consumers will not only enjoy our products, but over time will recognize Welcome Home Brands as a leader in functional and exciting products for the place we all call home. For our initial launch, you will find two distinct products lines. The first consists of exclusive ceramics from a design team with over 60 years of experience. From the hills of Italy to the vineyards of the Napa Valley, you will find ceramics that inspire new dreams and bring back memories of travels past. Whether it is our creative berry bowls or our contemporary gerbera daisy line, just to name a few, we are confident that your customers will enjoy years of memories while entertaining with our ceramics.

We are also excited to present a product line being introduced into the United States for the first time, a line that offers a new and innovative way to bake. Manufactured in partnership with Temma Shiki of Japan, a global leader in paper bakeware, the paper bakeware line eliminates the need for metal bakeware as well as messy after-baking clean-up, making it easy for the consumer to “bake, serve, store and give.” Coming in various shapes and designs, decorative paper bakeware brings fun and convenience to baking.

These lines represent just a sampling of what we plan to introduce over the coming years. We cherish our relationship with our customer base and look forward to enjoying longlived mutual success.



Rich Aslanian and Sam Sheppard
Co-Founders and Co-CEOs

P.S. - Welcome Home Brands Paper Bakeware has won the ICON Honors for Innovative Product Design. Sponsored by the AmericasMart Atlanta, Gift & Home Trade Association and Sandow Media, ICON Honors celebrates superior achievement, contribution and innovation across the home and gift industry landscape.

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